how to create effective personas Design

how to create effective personas

March 11th, 2014 // by +Erica Gallo

What is a persona and why are they important in the design process? A persona is a modeled user who represents what he/she aspires to achieve and why. Some people think that personas are stereotypes, but on the contrary, they are in fact archetypes. The differences between these two things are huge! Stereotypes are the opposite of what a persona should be. They represent bias assumptions instead of relying on real data and distinct observed patterns. Treating personas like archetypes employ respect and empathy, which are two major components in creating a well-rounded and credible persona. ...

I would do college much differently today Business

I would do college much differently today

March 6th, 2014 // by +Angelica Polen

If you would have told me a few years ago that I would work at a tech company as a Business Marketing and Management major, I would have thought you were crazy. I've never considered myself "...

download our March desktop calendar Watercooler

download our March desktop calendar

March 5th, 2014 // by +Amanda Zaske

I know we're a few days late getting this to you, but we couldn't resist sharing March's desktop calendar! This month features our lovable booj hound, Keane, who is gearing up for St. Patr...

handling dependencies in zend framework 2 Development

handling dependencies in zend framework 2

February 27th, 2014

I recently dove into the Zend Framework 2 (ZF2) for a smaller website that booj is redesigning. Although the complexity of the site is minimal, I wanted to use the backend design as an opportunity to ...

technology that will make your heart go boom Technology

technology that will make your heart go boom

February 13th, 2014 // by +Amanda Zaske

Valentine’s Day is just around the corner, so if you’re looking for last minute gift ideas for the geek in your life, you’ve come to the right place. (Let’s be honest, these ar...