how to create effective personas Design

how to create effective personas

March 11th, 2014 // by +Erica Gallo

What is a persona and why are they important in the design process? A persona is a modeled user who represents what he/she aspires to achieve and why. Some people think that personas are stereotypes, ...

5 fantastic blog designs Design

5 fantastic blog designs

February 13th, 2014 // by +Katelyn Wheaton

The internet is pretty much good for two things: sharing and educating yourself. If we want to become more informed, we go online. And people LOVE sharing - man, do they love sharing. (Sometimes too m...

free mobile stock photo set Design

free mobile stock photo set

September 11th, 2013 // by +Katelyn Wheaton

Preping for The Enterprise Network annual conference, the booj team really wanted original photography to be part of the design experience (also, we happen to have an amazing photographer on staff!). ...

striving for simplicity Design

striving for simplicity

February 5th, 2013 // by +Jeff Payne

The great artists throughout history worked under a common philosophy: keep it simple. This applies to painting, writing, music, filmmaking and the under-appreciated art form of web design.&...

booj gets a facelift! Design

booj gets a facelift!

February 1st, 2013 // by +Ido Zucker

I think it was about four years ago when we first brought up the idea to change our name. As we grew, so did the feeling that the name and the @ symbol (in @ctive Website) seemed too commercial, too g...