I think it was about four years ago when we first brought up the idea to change our name. As we grew, so did the feeling that the name and the @ symbol (in @ctive Website) seemed too commercial, too generic. They did not reflect the lifestyle and the family that is our company. We were looking for our “hakuna matata“.

We recently separated The Enterprise Network (our network of independent real estate brokerages) into its own entity with an updated name, logo and site design. Now seemed like the perfect time for us to pull the trigger on a facelift for our own entity as well.

As a result, we acquired booj.com. While you may find some interesting meanings, to us “booj” is a way of life, it means…

BOriginal OJealous.

We spent the last few months transforming the @ctive brand into booj and we're so proud to finally launch our new site. We will soon be unveiling boojers.com as well, a site for our employee community.

It’s been a long time coming and we are all very excited for this evolution.

Our plans for booj in 2013 include growing awareness for our new brand, and establishing ourselves as a thought leader in web development. We also want to place further focus on our internal lifestyle as the ideal place to grow your career in an effort to attract the best talent available.

This site and blog is a work in progress and we would appreciate your feedback. If you're interested in guest posting - or even meeting up for a drink - please reach out to us. We'd love to hear from you.